Johnson & Johnson is signing off on a new logo. The health care giant said Thursday that it will replace the well-known signature script it has used since 1887 with a modern look that reflects its sharpened focus on pharmaceuticals and medical devices. Johnson & Johnson itself narrowed its focus to pharmaceuticals and medical devices. The signature logo was "one of the longest-used company emblems in the world," J&J declared in a 2017 website post. "Because it's easier, it almost even draws your attention to it," said Ries, who wasn't involved in the logo change.

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Persons: Johnson, James Wood, Vanessa Broadhurst, J, Laura Ries, Ries, wasn't